Dare to Be Different
The first rule of an awesome life is simple: do what other people will not do. The real stuff lives on the other side of a little awkwardness.
"Small brave beats large fantasy."
Ruthless & Aggressive Positivity
Speed, altitude, freedom, and a damn good time — everything you were told to want less of, turned all the way up.
Ruthless & Aggressive Positivity
A field manual for refusing average, owning your time, building a better life — and having a damn good time doing it.
The Author's Note
This is a book about becoming awesome on purpose. Not famous. Not perfect. The kind of person who walks into a room and changes the voltage.
Too many good people — especially men — have been trained to apologize for wanting more out of life. More freedom. More money. More health. More fun. More stories worth telling when the bar gets quiet and someone finally asks, "So what did you actually do with your life?"
You can be strong without being stupid. Kind without being weak. Ambitious without becoming a soulless briefcase with blood-pressure medication. Funny, stylish, generous, fit, rich in time, rich in spirit — and hard as hell to manipulate.
It's OK to be AWESOME. Actually, it's more than OK. It's your responsibility.
— Ted Hebert
Inside the field manual
No fluff. No good-vibes wallpaper. Just the moves that turn a life built by fear, habit, and other people's low expectations into one you actually chose.
The first rule of an awesome life is simple: do what other people will not do. The real stuff lives on the other side of a little awkwardness.
"Small brave beats large fantasy."
Positivity got mugged by people who use it as wallpaper. Real positivity has boundaries, teeth, and the nerve to have hard conversations.
"Carry joy like a blade."
Giant plans let you feel productive without doing anything. Win the next thirty minutes instead. Completion is expensive; announcements are cheap.
"Clarity creates force."
Hard work isn't the enemy — stupid work is. A well-paid hostage is still a hostage. Most people don't need more hustle; they need a better lever.
"Own your time or someone else rents your life."
Your body is not a side project. It's the vehicle that carries every dream you have. Muscle is metabolic armor. Train for life.
"Convenience is stealing your pulse."
Technology kicked a hole in the wall. The laptop is a jailbreak. Build the life that fits — you're allowed to want your life while you're still alive.
"Status wants witnesses. Freedom wants presence."
Don't wait to retire until you're too old to enjoy it. Later is a dangerous god. A bank account is useful — a life is the point.
"Choose awake. Later has eaten enough."
Fear is a con artist with excellent timing — it attacks motion. Name the monster and it gets smaller. Fear is allowed in the car; it does not get to drive.
"Fire fear as CEO."
What this book is built to do
From the preface
"Most people are not broken. They are buried."
Are you awesome? — Ted Hebert
Sign it. Live it.
Eight lines. Read them out loud if you've got the nerve.
Meet the author
Ted writes for the people who suspect they're more capable than their current life shows — and he's right. That's not an insult. That's gasoline.
Through It's OK to be AWESOME! and the IOKTBA community, Ted helps men and women refuse the two bad deals modern life keeps offering: become a harmless houseplant, or become an angry cartoon of yourself. There's a third option — strong, kind, funny, free, and hard as hell to manipulate.
No good-vibes-only wallpaper. No permission slips. Just a better conversation about what you can do today with your body, your mind, your work, your money, your time, and your fear.
Join the community
Get the drops, the stories, and first dibs on the book. No spam. No permission slips.
Say hello
Questions, speaking, bulk orders, or just want to tell us you took the oath? Reach out — a real human answers.