Coaching with Ted Hebert

Refuse average — on purpose.

Reading the book is the spark. Coaching is the forge. We build the body, train the mind, protect the time, and fire fear as CEO — with a real human holding you to the standard you set. No misery-as-motivation. No permission slips.

How it works

Three moves. No fog.

Coaching here isn't a feelings circle. It's a plan, a standard, and someone who notices when you flinch.

STEP 01

Name the monster.

We map the real life underneath the busy one — the fears wearing neckties, the agreements you don't remember signing, the one domain that, fixed, changes everything else. Fog is fear's favorite habitat. We turn the lights on.

STEP 02

Build the reps.

Weekly moves you actually do — body, mind, work, money, time. Small brave over large fantasy. We win the next thirty minutes, stack proof over applause, and let momentum do what motivation never could.

STEP 03

Hold the standard.

Accountability without the shame spiral. We protect the time, fire fear as CEO, and keep raising the floor — until awesome stops being a pep talk and starts being your default setting.

The programs

Pick your weight class.

Every program runs on the book's framework. Pricing is a placeholder for now — final numbers land at launch.

The Spark
$149 / one-off

A single 90-minute working session to cut the fog and leave with a plan.

  • 90-minute 1:1 strategy session
  • Your top three leaks, ranked
  • A one-page 30-day move list
  • Recording + notes to keep
Book the Spark →
Most popular
The Forge
$450 / month

Twelve weeks of building, with a human holding the standard.

  • Weekly 1:1 coaching calls
  • Body, mind, work & time plan
  • Text accountability between calls
  • The AWESOME Oath scorecard
  • Signed copy of the book
Start the Forge →
The Crew
$79 / month

Group coaching for people who'd rather not climb alone.

  • Bi-weekly group calls
  • Private community of operators
  • Monthly challenges & reps
  • Early-access field notes
Join the Crew →

Why it works

"Most people don't need more confidence. They need more survivals."

From It's OK to be AWESOME! — Ted Hebert

No deck. No discovery call.

Ready to change the voltage?

Tell me where you're stuck. If I can help you refuse average in the next 90 days, I'll tell you exactly how. If I can't, I'll tell you that too.

Book a working session → Get the field notes